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It's proven that customers have increased buying confidence and lower "abandonment" when a certified SSL site seal is displayed on a business website. This establishes your business as a safe place to conduct online business, instilling a higher level of trust with customers.

_Most popular SSL certificate companies offer certificate options which can cost anywhere from $150 to $1,000 depending on the type of server certificate issued.

Usually, the more expensive certificates provider stronger encryption, higher levels of verification and overall security. If you plan to run a public-facing web site that handles secure transactions, you'll want to look into one of the more expensive certificate options. In contrast, if your website is suited for internal or personal use, the cheaper SSL certificates will provide a lower while still reasonable level of encryption. These certificates generally come with little or no verification or non-repudiation features. This means that, at best, the certificate is simply saying that it belongs to your URL - not necessarily your company.